The BOSS x Le Petit Prince collaboration
To celebrate the 80th anniversary of the publication of The Little Prince and the Qixi Chinese Festival, BOSS has embarked on a creative journey by teaming up with the iconic character from Saint Exupéry’s work. ✨
This exceptional collaboration aims to fuse the world of high-end fashion with the timeless magic of the Little Prince. The Qixi Limited Edition BOSS × Le Petit Prince collection has been meticulously designed, encompassing various categories such as t-shirts, shirts, and dresses. The collaboration aims to convey the deep essence of love and the enchantment of fairy tales, which arrived just in time for China’s Valentine’s Day celebration, the Qixi Festival. 🌹
Reimagine the captivating world of The Little Prince while reminding audiences of the poignant wisdom the tale conveyed: “The essential is invisible to the eye” 🪐
The Pop Up Boutique in Shanghai
To bring the BOSS x The Little Prince collaboration to life, a pop-up store was unveiled at the prestigious Shanghai Hongqiao Hub from July 7 to 16. Discover a whimsical space and hypnotic displays that celebrate the love and bravery of a timeless tale.
Visitors found themselves surrounded by azure starry skies, golden wheat fields, and beloved roses, reminiscent of The Little Prince’s journey. 🌾
The central space of the pop-up store offered a mirrored interactive experience, inviting customers to capture unforgettable moments and share them on social networks.
Cr.photo: Shop Drop Daily