IMG Licensing has been appointed the exclusive North American licensing representative for The Little Prince (Le Petit Prince), the timeless literary masterpiece by Antoine de Saint-Exupéry. This partnership will focus on amplifying the global legacy of the work by developing and managing a comprehensive licensing program across the territory.
First published in New York City in 1943, The Little Prince is a cultural phenomenon, with more than 300 million copies sold worldwide and over 650 official translations. The book continues to resonate across the world, with over 5 million copies sold each year.
“At LLP Groupe, we are thrilled to embark on this new chapter with IMG Licensing in North America. The United States holds a unique place in the history of The Little Prince – the book was written and first published in New York in 1943, and the original manuscript is preserved at the Morgan Library,” said Sophie Kopaczynski, CEO of LPP Groupe. “We are confident that IMG’s expertise and market leadership will help elevate The Little Prince to new heights and forge best-in-class partnerships.”
In close partnership with The Little Prince, IMG Licensing will leverage its expertise to develop licensing programs across a wide range of categories, including apparel, accessories, home, toys, games, publishing, and digital. IMG will also develop immersive experiences and entertainment, including exhibitions and interactive storytelling formats.
“The Little Prince is one of the most beloved novellas of all time (…) We are honored to work with LPP Groupe and look forward to forging product partnerships that can resonate with the millions inspired by this work,” said Bruno Maglione, President of IMG Licensing.
With The Little Prince marking the 80th anniversary of its French publication in 2026, this partnership will help extend the brand’s global momentum in North America. An illustrated interactive edition by Studio MinaLima will be released on April 2, 2026, in over 20 languages worldwide.
To learn more about licensing opportunities for The Little Prince, please visit: https://imglicensing.com/brands/thelittleprince
