In spring, The Little Prince celebrated cherry blossom season with Chinai’s Curry in over 90 restaurants across China 🌸
The poetic universe of The Little Prince blended with the fleeting beauty of cherry blossoms, in settings specially designed for the occasion. A gentle, immersive atmosphere welcomed visitors, turning each location into a delicate, dreamlike escape.
Exclusive gifts were also offered with selected menu sets, extending the experience with collectible keepsakes. A heartfelt campaign that resonated widely on Chinese social media, blending imagination, tradition, and emotion.
