IWC Animation Façade Boutique des Champs Elysées à Paris 26/05/26 - Photo Charly Hel

IWC’s L’Appartement Dressed in the Colors of The Little Prince

16, Jul, 2026

To celebrate the launch of the new IWC Le Petit Prince collection, IWC’s L’Appartement, located at 73 Avenue des Champs-Élysées in Paris, has been adorned with the colors of Antoine de Saint-Exupéry’s timeless universe.

IWC Animation facade "Petit Prince" Boutique Champs Elyées Paris - 26 mai 2026 - Photo : Charly Hel

The Little Prince and his planets now adorn the façade of this iconic location, inviting visitors to discover his poetic universe.

Inside, watch enthusiasts can discover the full IWC Le Petit Prince collection, featuring nine new models celebrating twenty years of collaboration between IWC Schaffhausen and the heirs of Saint-Exupéry.

Discover all the watches in the collection:

A JOURNEY OF DISCOVERY: IWC SCHAFFHAUSEN LAUNCHES NEW LE PETIT PRINCE COLLECTION

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